REinvent now…..you have to!
I don’t want to sound like an alarmist, but how long have we been talking about needing to make changes in the real estate business? How long have we been talking about profits shrinking? How long have we been talking about “interlopers” taking our listings and selling them back to us? How long have we been talking about how could this have possibly happened?
Now you throw in the “funk” we have been in for the past two or three years and we really have some cause for concern. Unfortunately, most people we talk to are just struggling to survive so they cut expenses, dodge bullets, and try to keep people motivated. What most in our industry are not doing, in our opinion, is being proactive. They are so concerned with their survival that they can’t see beyond tomorrow or next week. Unfortunately, that’s just not going to cut it if we are going to be successful in the new and completely different environment that will exist when this is all done.
Let’s look at some other industries that chose not to do anything:
- U.S. auto industry
- Print media
- Travel
Do you see any similarities between the real estate industry today and where those industries where at their seminal moments 10 or 15 years ago? GM and Chrysler are in bankruptcy and print media is just about dead. Who still uses a travel agent anyway?
We benefitted from a hot market until the bubble burst so we didn’t feel like we had to do anything. As Warren Buffet said, “Only when the tide goes out do you discover who’s been swimming naked.”
Well folks… the tide went out a couple of years ago, it has still not come back, you are naked, and it is time to get proactive… you have no choice!
Camp REinvent was created by PCMS Consulting. PCMS has positioned itself to be at the forefront of the new real estate industry. Our mission is to deliver a portfolio of cost-efficient consulting services and related products that leading real estate companies require to maintain and enhance their market position and profitability.
"It's great to get to talk real estate ideas and changes going on in markets around the country with Jose, he has long been a great source of guidance and a good friend to our firm! Camp REinvent is allowing me to ask some questions and find out what others have tried, would try given another chance and wish they'd tried so we can make the best changes for our company moving forward! I have high expectations!" Fritzi Barbour, Vice President, Coldwell Banker Caine, Greenville, SC
"He was excellent!", when asked what he thought about guest speaker Tom Tognoli, Founder and COO of Intero Real Estate Services. Alex Joseph Cservek, Chief Operating Officer, The Strata Group, Baltimore, MD
"Going very well. Our managers are eating it up." Patrick J. Fortin, CENTURY 21 Commonwealth, Winchester, MA
"I would say my signature and social networking. Agents are slowly starting to catch on. Most of the web content will be done from the company level", when asked what he has learned so far from Camp REinvent. Jim Zarkadas, CRS, CBR, GRI, LCM, CENTURY 21 Commonwealth, Winchester, MA
"I have to say that overall I have enjoyed the program." Cindy Penn, Marketing Manager, The Strata Group, Baltimore, MD
"Last session was the best one-The Integrated Technology Plan. As I told you before, after the first few sessions, it became clear to us that there was a lot more involved than just attending the 1 hour session per week. Overall Jose, the sessions have been very good." Alex Joseph Cservek, Chief Operating Officer, The Strata Group, Baltimore, MD
"I have created a Facebook page for my office, still working on it. I have also been stressing the importance of social media and have helped agents create their page. Great retention tool! My last 2 recruits of the past two weeks were very much impressed when I 'talked the talk' in our interview. Thanks again, enjoying these sessions." Alison Brown, CRS, CBR, VP Sales Manager, CENTURY 21 Commonwealth, Winchester, MA
