Why Camp REinvent?
Headlines scream disaster… foreclosures, bankruptcies, tight credit, lower real estate values, and volume. In the meantime, the modern world continues to move at a dizzying pace. Among many other things, social media, video, web 2.0, and mobile technology have forced dramatic changes in many industries. The real estate brokerage industry has not just been affected, it has been hit between the eyes and has forced many brokers and managers into a state of confusion… or worse.
The industry has spent the last 12 – 18 months cutting expenses and hoping for things to get better. As much as those budget cuts may have given new life to many, they have still not dealt helped brokers and managers reinvent themselves, their agents, and their companies. Eliminating overhead does not create new listings… closing offices does not help recruit new agents… only accepting the new paradigm and moving towards it will result in sustainable profitability in the years to come.
As many parts of the country start emerging from the downward spiral, the realization is that the market will not just “bounce back” as it may have in the past. Conventional wisdom states that there will be a 12 – 24 month period where numbers will remain relatively flat. The broker who recognizes this and starts the process of reinventing their company will be the broker who will emerge stronger, more profitable, and more relevant to the agents and consumers of the future.
Camp REinvent was created by PCMS Consulting. PCMS has positioned itself to be at the forefront of the new real estate industry. Our mission is to deliver a portfolio of cost-efficient consulting services and related products that leading real estate companies require to maintain and enhance their market position and profitability.
"It's great to get to talk real estate ideas and changes going on in markets around the country with Jose, he has long been a great source of guidance and a good friend to our firm! Camp REinvent is allowing me to ask some questions and find out what others have tried, would try given another chance and wish they'd tried so we can make the best changes for our company moving forward! I have high expectations!" Fritzi Barbour, Vice President, Coldwell Banker Caine, Greenville, SC
"He was excellent!", when asked what he thought about guest speaker Tom Tognoli, Founder and COO of Intero Real Estate Services. Alex Joseph Cservek, Chief Operating Officer, The Strata Group, Baltimore, MD
"Going very well. Our managers are eating it up." Patrick J. Fortin, CENTURY 21 Commonwealth, Winchester, MA
"I would say my signature and social networking. Agents are slowly starting to catch on. Most of the web content will be done from the company level", when asked what he has learned so far from Camp REinvent. Jim Zarkadas, CRS, CBR, GRI, LCM, CENTURY 21 Commonwealth, Winchester, MA
"I have to say that overall I have enjoyed the program." Cindy Penn, Marketing Manager, The Strata Group, Baltimore, MD
"Last session was the best one-The Integrated Technology Plan. As I told you before, after the first few sessions, it became clear to us that there was a lot more involved than just attending the 1 hour session per week. Overall Jose, the sessions have been very good." Alex Joseph Cservek, Chief Operating Officer, The Strata Group, Baltimore, MD
"I have created a Facebook page for my office, still working on it. I have also been stressing the importance of social media and have helped agents create their page. Great retention tool! My last 2 recruits of the past two weeks were very much impressed when I 'talked the talk' in our interview. Thanks again, enjoying these sessions." Alison Brown, CRS, CBR, VP Sales Manager, CENTURY 21 Commonwealth, Winchester, MA
