Camp REinvent Launches Second Six Month Program
Innovative coaching program designed to help Real Estate brokerages reinvent themselves
Atlanta, GA (August 31, 2009) – Due to overwhelming interest in the topic of reinvention and the need for real estate brokerages to seriously address seismic market shifts, PCMS Consulting today announced the launch of it its second Camp REinvent coaching program. PCMS’ business development team is currently accepting reservations for a program which is set to begin on October 1st.
The inaugural Camp REinvent registered over 40 participants and began on July 9th. Topics covered in the first eight weeks of the program have included reinvention of the real estate broker and his/her management team, how to create an engaging web 2.0 presence and website, how to create a social media strategy, search engine optimization tips, integrated technology strategies, how to set up, recruit to, and operate a café style office, and the first of four sessions on recruiting the agent of the future. The first program will run through mid-December.
According to PCMS President, Jose Perez, “Camp REinvent is designed to get real estate brokers and managers to accept the fact that change starts with them and that in today’s environment everything is tied to everything else. How can you expect your agents to change if you don’t?” As one example, Perez points to brokers who are promoting social media to their agents yet don’t have a LinkedIn or Facebook page. He adds, “You have to walk the walk!”
LP Finn, Director of Corporate Services for Coach Realtors, a 15 office brokerage based in Northport, NY, said, “I am extremely impressed with knowledge and expertise of the instructors within the camp. The instructors have taken the time to carefully plan each session, giving the ‘Campers’ a wealth of information without any wasted time or old/re-packaged ideas.”
PCMS Consulting boasts a team with over 300 years worth of real estate experience and expertise in areas that are critical in today’s environment such as recruiting, web 2.0, internet marketing, and success planning. The program is based on a collaboration within this team and special guests talking about topics such as web 2.0, internet lead management, Gen Y, and café style offices to deliver a comprehensive program that takes the best ideas and weaves them into a program that builds upon each topic to promote an ongoing dialog about reinvention within the companies that join Camp REinvent.
“Traveling and talking to brokers all over the country gives us a great perspective and allows us to share best practices.” says Jose Perez, President of PCMS Consulting. “The real estate brokerage of industry of old is not coming back and those who don’t take action now will be left behind. Our ‘Campers’ are benefiting from some of the sharpest and most innovative minds in the industry as well as networking with their peers all over the country.”
ABOUT PCMS CONSULTING
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues. PCMS was founded in 2007 and delivers a portfolio of cost-efficient consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment. For more information visit www.pcmsconsulting.com and www.pcmsconsulting.com/pcms/blog/.
Camp REinvent was created by PCMS Consulting. PCMS has positioned itself to be at the forefront of the new real estate industry. Our mission is to deliver a portfolio of cost-efficient consulting services and related products that leading real estate companies require to maintain and enhance their market position and profitability.
"It's great to get to talk real estate ideas and changes going on in markets around the country with Jose, he has long been a great source of guidance and a good friend to our firm! Camp REinvent is allowing me to ask some questions and find out what others have tried, would try given another chance and wish they'd tried so we can make the best changes for our company moving forward! I have high expectations!" Fritzi Barbour, Vice President, Coldwell Banker Caine, Greenville, SC
"He was excellent!", when asked what he thought about guest speaker Tom Tognoli, Founder and COO of Intero Real Estate Services. Alex Joseph Cservek, Chief Operating Officer, The Strata Group, Baltimore, MD
"Going very well. Our managers are eating it up." Patrick J. Fortin, CENTURY 21 Commonwealth, Winchester, MA
"I would say my signature and social networking. Agents are slowly starting to catch on. Most of the web content will be done from the company level", when asked what he has learned so far from Camp REinvent. Jim Zarkadas, CRS, CBR, GRI, LCM, CENTURY 21 Commonwealth, Winchester, MA
"I have to say that overall I have enjoyed the program." Cindy Penn, Marketing Manager, The Strata Group, Baltimore, MD
"Last session was the best one-The Integrated Technology Plan. As I told you before, after the first few sessions, it became clear to us that there was a lot more involved than just attending the 1 hour session per week. Overall Jose, the sessions have been very good." Alex Joseph Cservek, Chief Operating Officer, The Strata Group, Baltimore, MD
"I have created a Facebook page for my office, still working on it. I have also been stressing the importance of social media and have helped agents create their page. Great retention tool! My last 2 recruits of the past two weeks were very much impressed when I 'talked the talk' in our interview. Thanks again, enjoying these sessions." Alison Brown, CRS, CBR, VP Sales Manager, CENTURY 21 Commonwealth, Winchester, MA
